Cookie policy
What we store on your device, why, and how to change your mind.
Last updated 25 September 2026
Our approach
No non-essential cookie is set before you choose. When you first arrive, analytics and advertising storage are switched off, and they stay off unless you accept them. You can change your choice at any time by clearing this site’s data in your browser, which brings the banner back.
Strictly necessary
These are required for the site to function and cannot be switched off.
| Name | Purpose | Duration |
|---|---|---|
| amram_consent_v1 | Remembers your cookie choices so we do not ask again | Local storage, until cleared |
| amram_src | First-party attribution: which page you arrived on and which campaign or website referred you, so we know where enquiries come from. Contains no personal data. | 90 days |
| amram_theme | Remembers whether you chose the light or dark theme | Local storage, until cleared |
| amram_bridge, amram_finder | Keeps your calculator and Deal Finder answers so a refresh does not lose your progress | Session only |
| cf_* (Cloudflare Turnstile) | Confirms that form submissions come from a person rather than a bot | Session |
Analytics — only with your consent
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics 4 (_ga, _ga_*) | Which pages are visited, how people move through the site and which pages lead to enquiries. We never send names, email addresses, phone numbers or exact loan amounts — only banded values. | Up to 2 years |
| Microsoft Clarity (_clck, _clsk) | Anonymised heatmaps and session recordings so we can see where the site confuses people. Every form field is masked, so nothing you type is recorded. | Up to 1 year |
| Google Tag Manager | Manages the tags above. It sets no cookies of its own. | — |
Advertising — only with your consent
If we run brand advertising, Google’s advertising cookies measure whether an advert led to an enquiry. These are only set if you accept advertising cookies, and Consent Mode ensures no advertising identifiers are used until you do.
Changing your choices
Clear this site’s stored data in your browser settings and the banner will appear again on your next visit. You can also block cookies entirely in your browser — the site will still work, although the calculator will not remember your answers between pages.
More information
How we handle personal data more generally is set out in our privacy notice. If you have a question about either, contact us using the details below.
Contact us about this
Amram Finance Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. Telephone 020 4525 4876, email info@amramfinance.com. Registered in England and Wales, company number 12732370.
Amram Finance Ltd is a credit broker, not a lender. We do not lend our own money and we do not approve or issue loan offers.
Your property may be repossessed if you do not keep up repayments on a loan secured on it. Some forms of bridging finance and buy-to-let lending are not regulated by the Financial Conduct Authority.